Webinar: From ideas to impact: How GenCare and LiveWell transform Active Aging Week

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Name: Webinar: From ideas to impact: How GenCare and LiveWell transform Active Aging Week
Date: June 24, 2025
Time: 12:00 PM - 1:00 PM EDT
Event Description:
Presenters': Candace Snapp, Corporate Director of Vitality at GenCare Lifestyle and Courtney Russell, Lifestyle Program Director, LiveWell Group
Date: June 24, 2025
Time: 9:00am PT, 11:00am CT, Noon ET
Duration: 60 minutes
Free CECs: 1.0 RN / 1.0 RD CPEU
Register now: Click here

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Description: Looking to take your Active Aging Week to the next level? Join two award-winning trailblazers, GenCare Lifestyle and LiveWell Group, for an inspiring and practical look at how they turn Active Aging Week into a high-impact celebration of wellness, creativity, and connection.
 
In this webinar, you’ll hear from:
 
Courtney Russell, Lifestyle Program Director at LiveWell Group, whose innovative, trend-forward programs have earned accolades like the 2023 ICAA Spirit Award and recognition as a 2024 Active Aging Week Champion. Drawing from 20+ years in event planning and wellness, Courtney will share how her team uses Active Aging Week as a launchpad to spark new ideas and encourage residents to be bold, brave, and adventurous.
 
Candace Snapp, Corporate Director of Vitality at GenCare Lifestyle, brings a background in health education, comedy, and hands-on fitness programming to her creative approach. From adaptive cycling and DJ-powered happy hours to DEXA scans, TED-style talks, and African Drum Swimming classes, GenCare's Active Aging Week lineup is all about pushing boundaries and delighting residents with the unexpected.
 
Learning objectives:
  • Identify creative and inclusive programming strategies to boost participation and excitement during Active Aging Week.
  • Apply techniques for integrating wellness, culinary, and lifestyle departments to deliver a cohesive and impactful experience.
  • Adapt event ideas to reflect the culture and interests of their unique resident population, making Active Aging Week more meaningful and engaging.
Come away with actionable inspiration, expert insights, and the confidence to create an unforgettable experience for your community this Active Aging Week. Let’s reimagine what it means to age actively, together.
 
 
Presenter biographies:
 
Candace Snapp is the Corporate Director of Vitality for GenCare Lifestyle, overseeing wellness initiatives across six communities. She holds degrees in Health Education and Theater from SIU-C in Illinois and is a NASM-certified personal trainer with over seven specializations, including Senior Fitness Specialist. She has also completed ICAA’s Foundation for Wellness Certificate Course. With extensive experience in wellness, she has taught nearly every group exercise format and developed hundreds of health education curriculums. She spent nearly two decades designing and managing worksite wellness programs across community, corporate, and federal settings, while moonlighting as a stand-up and improv comedian in Chicago’s legendary comedy scene. If you’ve ever thought wellness education was dull, Candace would beg to differ, she firmly believes learning thrives when people are engaged, laughing, and having fun.
 
 
Courtney Russell is the Lifestyle Program Director with LiveWell Group. She has over 20 years of experience as an events professional and was recognized as a 2024 Smart Meeting Planner of the Year. Courtney has developed and implemented lifestyle and wellness programs for 55+ Active Adult and Multi-Generational rental communities in Upstate NY.
 
LiveWell Group has participated in the ICAA Active Aging Week program for the last several years, earning an ICAA Spirit Award in 2023 and being recognized as an Active Aging Week “Champion” in 2024. Courtney and her team use Active Aging Week as a dedicated time to engage residents with new, out-of-the-box events and experiences. Inspired by trends from both the senior living and events industries, she designs programs that encourage residents to be bold, brave, and open to trying something new.
 
 
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