Bethlehem Public Library Adds Free Marketing Research Database

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April 04, 2018
BETHLEHEM, N.Y. – Are you a small business owner looking to market your product or service in the most cost-effective way? Are you an entrepreneur who would like to identify local business opportunities? Maybe you are a student researching business executives, or you’re someone who dabbles in the stock market looking for more information about a potential investment.

You’ll find your answers with Bethlehem Public Library’s newest digital research tool, ReferenceUSA, a powerful big data resource that grants access to continuously updated business and residential information in the U.S. and Canada for research, marketing, job seeking and more.

Local small business owners and marketing professionals can get a leg up and optimize marketing prospects using the data on ReferenceUSA, as well as the site’s sophisticated mapping tool that helps identify potential customers.

Beyond the marketing and business possibilities, ReferenceUSA is a valuable tool for general research, such as locating individuals or information about healthcare professionals.

To access the site through Bethlehem Public Library, visit www.bethlehempubliclibrary.org and click on the “Research” tab. On the research page, you’ll find ReferenceUSA listed in alphabetical order. The service is free for anyone to use on-site at the library, where the data collected can be downloaded and saved. Bethlehem patrons can also access the site remotely using a library card.

 
Contact:
Kristen Roberts, Public Information Specialist
KristenR@bethpl.org, (518) 439-9314 x3019